Güariz is a small business build on a dream.
Owned and operated by a couple who's love of their culture made them crave for more ways to show their pride.
It first started with the small idea to recreate the typical Mexican Hurache, into a more suitable, comfortable & durable shoe, for everyday use. With our heritage being from Mexico, it was only natural that we started there. We wanted to keep the concept as pure to its roots, being 100% artisan, 100% leather & dyed with traditional colors because of the love for our heritage.
We soon grew to love our idea that much more and shortly after realized how much in common our huaraches and culture had with Centro & Sur America and from that moment we decided to take things to another level. We understood the newer generation, like ourselves, values both the old school and modern trends.
After months of searching, we decided to work directly with the artisans to assure fair working conditions and wages. To us this means practicing fair trade principals.
The women’s shoe line was our first official release in 2017. We added modern, more fashionable colors and added a more durable and Americanized sole to our Güariz. Each shoe is hand cut, hand woven and hand molded. We select from the best quality leathers to ensure the best final product. We wanted to make Güariz shoes into a higher end fashion statement while keeping the valuable work of the artisans.
Every single element in creating our Güariz shoes is a representation of our vision and sought out to be made to our high standards. We have made it our mission to bring to you the best quality shoe-craftsman ship there is.
Soon after, we knew we just had to introduce apparel to the brand and in the summer of 2018 we put in motion our heritage inspired tops for both men and women. Releasing t-shirts that were relatable to todays trends and the CULTURA.
In the fall of 2018 we launched our official Güariz Men Shoe line. We opted to make sure that only the best quality craftsmanship would be put out for this line. Making our mens line one the most sought out huarache after fine tuning the hand making process to look seamlessly perfected.
As a customer of GÜARIZ BRAND we are not only promising you the highest quality but you are also supporting local small businesses and our beloved artisans who we've been working with since day 1.
Thank you for your interest in our company, we hope you absolutely love your new one of a kind Guariz Brand goods.
TO EMPOWER LA CULTURA
TO STAY PROUD AND UNITED.